The Company

The family based business was founded in Berkhamsted, Hertfordshire in 1967 and continues to operate from premises within the town. It was the boom in coin operated self-service launderettes that gave the opportunity for the Company start up and, once established, the business developed and began importing and distributing high quality laundry machines throughout the British Isles (with makes such as Electrolux, Huebsch and Miele). Please see www.geautomatic.co.uk for more details.

A further development was the introduction of Peko Drying Cabinets to the UK; this product has continued to gain popularity in both the commercial and domestic sectors.

Commercial dishwashing equipment was added to the portfolio of products, along with a range of catering equipment, to meet the needs of a number of clients. We now specialise in the sales and service of Miele Professional and Maidaid warewashing equipment. Over the years the Company has also amassed a wealth of expertise and experience in the sales, service and distribution of spare parts for food waste disposal equipment; in particular quality machines from the world’s leading manufacturer, In-Sink-Erator. Please see www.wastedisposerparts.co.uk for details.

The business continues to promote premium brand products and is proud to be with associated with Miele Professional and Electrolux Professional as approved partners to serve clients from all sectors including business, healthcare, education and housing.